BI Briefs: Industry Knowledge for the Business Intelligence and Data Warehousing Community
This issue: Is the BI Software Market Maturing? Also: jobs & training schedule

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July 2006
Business Intelligence Brief
 

Click to attend the webinar: Increasing the Business Value of Data Integration

Recent Articles in DM Review

Should You Wait for Data Quality? July 2006

The Role of Data Integration in Providing Trusted Information June 2007

The Data Shadow System Conundrum May 2006

It Is all About the Data April 2006

Data Doghouse


(Contact us to have Rick Sherman speak at your event or deliver onsite data warehouse training to your employees.)


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Last month's issue: Seeking Enlightenment with Data Shadow Systems

Jobs

Athena IT Solutions is interviewing candidates for the following local (New England) positions. Forward to anyone you know who might be qualified.

  • Crystal Reports developers
  • DW/BI architects
  • ETL developers

See our job descriptions for details.

 

Is the BI Software Market Maturing?

IDC just published its latest report “Worldwide Business Intelligence Tools 2005 Vendor Shares” on the state of the business intelligence industry . According to IDC’s research, worldwide software revenue grew 11.5% in 2005 to $5.7 billion.

IDC“IDC expects the market to maintain this level of growth for the foreseeable future," said Dan Vesset, IDC’s Business Analytics research director and the report’s author. "Although there are signs of a shift in the competitive landscape, BI tools remain an attractive market for software vendors and one of the top investment priorities for end-user organizations."

The two subjects of interests are the growing business demand for business intelligence and the competitive marketplace for software vendors.

The report states that business intelligence is “something without which organizations can’t succeed. However...(it) still has a long way to go in reaching all the necessary people and processes in companies, government agencies, hospitals, and universities.”

Therein lies the exciting promise of BI that is building upon its own successes. BI has enabled great business value at many companies, but its impact is really just beginning to be felt. Up until now business implementations have targeted analysts, managers and “power users” within enterprises, but broader adoption is starting to take hold in the remaining 80% of enterprises’ employees.

Compliance, competitive pressures and intercompany connectivity between customers, suppliers and partners are all business drivers for wider BI adoption. In the short term, performance measurement and operational BI projects are expanding BI’s business breadth and depth. In addition, these tools have become cost- and resource-effective to start penetrating the SMB (small-to-medium) marketplace.

“Has business intelligence reached the tipping point where it will finally become pervasive for enterprises both internally and externally with their customers, suppliers and partners?”

The report’s message on the software vendor landscape is that the market is maturing and consolidating (just ask Larry Ellison). It states that the top 10 software vendors control approximately 62% of the market. Although that may sound high, it appears to me that it does not approach other mature industries where the top few companies control 90% of market. In fact, it surprises people that so many companies are still selling business intelligence software today despite the fact that it is such a mature industry. Many of these smaller software vendors are relatively unknown despite the fact that they have quality products that offer tremendous benefits to their customers,. Smaller software firms are the source of many innovations in the BI market, and are also where some of the best software talent can be found.

But speaking of the 800-pound gorillas, the top five business intelligence software vendors, according to IDC, are:

1. Business Objects (13.9% market share)
2. SAS Institute (10.2%)
3. Cognos (9.9%)
4. Microsoft (6.2%)
5. Hyperion Solutions (5.0%)

Consolidation has already occurred from top to bottom of this industry, but more is likely.

The report refers to the battle between standalone BI (BI pure play vendors) and database-embedded BI from Microsoft, Oracle (#6, 4/3% market share) and IBM (#11, 2.4%). IDC states that the database companies have expanded their BI offerings and are growing at almost double the rate of BI pure-plays.

I think this trend is happening because the database vendors are expanding the BI functionality they offer, BI is a natural extension of their database (and data warehousing) functionality, and the offerings are a cost- and resource-effective solution. Remember pure-play BI vendors starting pushing aggressively BI consolidation a few years ago, now database vendors are extending the sales pitch to suggest the advantages if that consolidation originates from a company’s database vendor.

An interesting observation is that the number one BI tool in the marketplace, Microsoft Excel, is NOT counted as a BI tool, thus understating Microsoft’s impact on the marketplace. My take? Microsoft is a force to be watched because of:

  • Microsoft SQL Server 2005, including Analysis and Reporting Services
  • The acquisition of ProClarity, which will grow its enterprise applications business and expanding the role of Excel as a BI interface,

The report states “Microsoft’s impact on the BI tools market cannot be overemphasized….it will reshape the BI tools market over the next 15 years.”

The business intelligence market is certainly healthy and growing. Has business intelligence reached the tipping point where it will finally become pervasive for enterprises both internally and externally with their customers, suppliers and partners? Will it become pervasive in enterprises of all sizes and not just the Fortune 500? It is an exciting time to be a business intelligence practitioner.

But remember, it’s all about the data!

Summer Training Schedule

What better way to finish off a day of data warehouse or business intelligence training than going to a Red Sox game at Fenway Park?

If you're in the Boston area or want to make the trip, see our training schedule below. Don't want to travel? (Or just don't like the Sox?) All these courses and more are offered at your site, and we'll even customize them for you.

These courses are offered at the classrooms of our partner DataSense Solutions.

Public Business Intelligence and Data Warehousing Training Schedule

Fundamentals of Business Intelligence and Data Warehousing
Aug 7, 2006 - Aug 8, 2006 Click to register for Fundamentals of Business Intelligence and Data Warehousing
Sep 11, 2006 - Sep 12, 2006 Click to register for Fundamentals of Business Intelligence and Data Warehousing


Business Intelligence and Data Warehousing: Project Management
Sep 18, 2006 - Sep 19, 2006 Business Intelligence and Data Warehousing: Project Management


Business Intelligence and Data Warehousing: Architecture
Aug 14, 2006 - Aug 15, 2006 Click to register for Business Intelligence and Data Warehousing: Architecture
Sep 25, 2006 - Sep 26, 2006 Click to register for Business Intelligence and Data Warehousing: Architecture

I hope you have enjoyed this issue and will let me know what you think.

And if you have suggestions for future topics for this newsletter or the Data Doghouse blog, don't hesitate to share them.

 

Rick Sherman

Rick Sherman, Athena IT Solutions



About Athena IT Solutions

Athena IT Solutions is a Boston-based consulting firm that provides data warehouse and business intelligence consulting, training and vendor services. Rick Sherman has over 20 years of business intelligence and data warehousing experience, having worked on more than 50 implementations as a director/practice leader at a Big Five firm and while managing his own firm. Rick is a published author of over 50 articles, an industry speaker, a DM Review World Class Solution Awards judge, a data management expert at searchdatamanagement.com, and has been quoted in CFO and Business Week. Sherman can be found blogging on performance management, data warehouse and business intelligence topics at The Data Doghouse. He holds an MBA from Rensselaer Polytechnic Institute. You can reach him at rsherman@athena-solutions.com or (617) 835-0546.

© 2006 Athena IT Solutions

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