BI Briefs: Industry Knowledge for the Business Intelligence and Data Warehousing Community
This issue: Finding Business Value in Data Warehousing/Business Intelligence During Tough Times
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September 2008
Business Intelligence Brief
 

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Too Narrowly Focused, July 2008

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Finding Business Value in Data Warehousing/Business Intelligence During Tough Economic Times

How are you spending your IT budget these days?

The stock market is down, housing prices are down, the cost of everything including food and oil is rising, there is a credit crisis, financial institutions are losing billions and going bankrupt, unemployment is rising and we are either in a recession or about to go into one (depending on who you listening to or reading.)

Businesses are responding by laying people off, canceling projects, cutting budgets and restraining expenses. Others may not be experiencing the downturn but are nevertheless being cautious on spending.

With this as a backdrop many people feel that they can’t undertake any new IT projects involving business intelligence, performance management and data warehousing. They think that you need significant investments in order to do these projects and to obtain business value. Also, software vendors, systems integrators and industry analysts seem to always associate these projects with significant investments. “You need to spend money to make money” is the adage.

Making Best Use of Limited IT Dollars

Although you do have to make an investment to obtain business value from your BI/DW efforts, that investment may not require a huge capital outlay. In fact, you should leverage existing software and hardware infrastructure to avoid large expenses. You also probably don’t want to start a project that management will perceive as big and expensive during these economic times.

So where do you put your limited dollars where they will give you the biggest impact? One of the most fertile areas to invest in is renovating or replacing data shadow systems or spreadmarts. The business originally had valid reasons for creating these data shadow systems but, most likely, management is now irked by the time and expense that goes into their care and feeding. In addition, many business people feel that these systems are prone to error, and as they get bigger they get inflexible.

Big Bucks Not Required

Too often IT’s reaction to the data shadow systems is a “big bang” project costing a lot of money. However, as I have discussed before, often you can revamp these systems with your staff’s “sweat equity,” business cooperation and maybe a little outside expertise to guide you on how to change your company’s approach to fixing this problem.

The good news about data shadow systems is that by definition they have business value. Otherwise business people would not have created them and maintained them. The bad news is that both business and IT people have to change their perceptions in order to revamp these systems and to get the business value out of them.

During tough economic times like these, it’s important to see data shadow systems for what they are and take advantage of any opportunity to make your IT budget dollars go further.

Give your feedback on this article.

Rick Sherman

Rick Sherman, Athena IT Solutions

 


About Athena IT Solutions

Athena IT Solutions is a Boston-based consulting firm that provides data warehouse and business intelligence consulting, training and vendor services. Rick Sherman has over 20 years of business intelligence and data warehousing experience, having worked on more than 50 implementations as a director/practice leader at Pricewaterhouse Coopers and while managing his own firm. Rick is a published author of over 50 articles, an industry speaker, a DM Review World Class Solution Awards judge, a data management expert at searchdatamanagement.com, and has been quoted in CFO and Business Week. Sherman can be found blogging on performance management, data warehouse and business intelligence topics at The Data Doghouse. He holds an MBA from Rensselaer Polytechnic Institute. You can reach him at rsherman@athena-solutions.com or (617) 835-0546.

© 2008 Athena IT Solutions

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