Business Intelligence
Myths Part II
Curse Excel & Access; Glorify Dashboards
By Rick Sherman, Athena IT
Solutions
Forming a good working
relationship between the IT department and the
business users is important, but can be harder
than it looks. In this series of articles we explore
some of the myths that plague us when it comes
to satisfying business users.
(See
Myths 1 and 2 ) In this article we discuss
three more myths:
- Myth 3: Excel spreadsheets are the work of
the devil.
- Myth 4: Access databases are the work of the
devil.
- Myth 5: Dashboards are next to godliness (and
save executives time).
Myth 3: Excel spreadsheets
are the work of the devil.
The most widely used BI tool today is the spreadsheet.
If you are a BI vendor or a data warehouse manager,
you need harbor no illusions that your main competition
is the spreadsheet. Almost everyone in the corporate
world gets Microsoft Office with Excel on every
PC or notebook they are issued. Many track expenses,
devise their budgets and forecasts, and create
reports using Excel. Some even use pivot tables
and create macros that rival your IT department’s
programming prowess. |
|
|
What’s the problem? Why do some IT people feel
Excel is the work of the devil? Simple. The proliferation
of custom-built reports with data pulled from who-knows-where
using self-serving metrics brings into question the
value of the information available. Too often, a spreadsheet
is used to "spin" the numbers to be the most
favorable to certain departments. Then you end up with
a group of business people debating the numbers they
have in their reports or spreadsheets rather than discussing
what actions they should take to improve their business.
The problem is not the spreadsheet, but rather the
fact that the data pulled into it may come from various
"unofficial" databases (i.e., not your data
warehouse or data mart) and the data may be transformed
without the visibility that is now so critical in a
corporation. This situation is a symptom of a problem,
not the actual problem itself. Business users pull data
in and transform it because it is either not available
to them or they don’t understand that it is available.
No one is going to go through the hassle of gathering
and transforming data if they know it is already in
your data warehouse, easily accessible from Excel. Business
users aren’t going to create extra work for themselves.
What Should IT Do?
First, if the business user wants to use Excel, why
argue? You aren’t going to win. Your BI tool,
such as Business Objects/Crystal, Actuate and Hyperion/Brio
already connects to Excel. Some even connect in a bidirectional
manner, allowing your business user to get spreadsheets
refreshed with new data as it becomes available and
share spreadsheet results with others. If not, consider
how you can set up a data distribution capability from
your BI tool and data warehouse to your user’s
Excel spreadsheet.
Second, use this as an opportunity to examine what
data your users are using in their spreadsheets and
determine how to get it into your data warehouse or
data mart. This is an excellent opportunity to work
with the business, improve its productivity and increase
the value of your efforts.
Myth 4: Access databases are the work of the
devil.
They are, this is not a myth! Sure, many people, both
in and outside of IT, have created useful applications
using Access. And yes, Access can be used as a query
tool to data sources without paying license fees to
BI vendors. But, when I examine a business department
and start uncovering hundreds of Access databases feeding
Excel spreadsheets, danger signals go off. In this scenario,
Access is being used as a poor man’s ETL tool
(albeit without any documentation or discipline.) At
this point, there usually is a spat of finger pointing
between the IT and business groups. The IT group claims
that the business group is out of control, and the business
group says they wouldn’t have done it if the IT
group was responsive.
What should you do if you are an IT person in this
situation? Learn from it, listen to the business users
and try to see how you can be more responsive to their
needs. Figure out which Access databases support repetitive
reporting and determine if your existing environment
could provide this data. If not, what would you need
to do to provide it? The answer should not be that the
business user needs to learn a new BI tool. The data
should be made available from their Excel spreadsheet.
You have then added value by providing a single version
of the truth (through your data warehouse or data mart)
but via the business user’s BI tool of choice.
You have also shifted the business users from developing
IT shadow systems (gathering and transforming data)
to analyzing the data and hopefully being able to react
to it.
Myth 5: Dashboards are next to godliness (and
save executives time).
Do you think your CEO or SVP of marketing is spending
a lot of time developing performance reports on your
company? Think again. Your executives have their very
own effective BI tools – their staffs! If they
want to know something that is not on a report in front
of them, they can ask a member of their staff to find
it out. That may be great for the CEO, but not so great
for the staff members scrambling for data.
Perhaps they could use a dashboard. If you create one,
they will come? In my discussions with managers in charge
of data warehousing or business intelligence efforts,
I have often heard that they were rolling out their
first dashboard projects with hundreds or thousands
of licenses. It’s an impressive commitment, especially
in this economy. My followup is to ask what business
initiative and corporate performance measures they are
implementing. I was surprised the first few times when
I got blank stares. Its like they are telling me "we
don’t need no stinkin’ initiative, the product
is cool! If we build it, they will come." Don’t
we in IT ever learn?
The dashboard is only as good as the depth, breadth
and quality of the data behind it. The dashboard is
only useful if it presents the data to the business
user in the context of agreed-upon business metrics
and performance measures. Otherwise it is just another
fancy report or graph that will send the executive staff
scrambling for data. IT needs to gather solid business
requirements on performance measures, make sure the
data is there and ultimately sell the dashboard to management.
Finally, IT needs to be responsive to the business and
adjust the dashboards as the business changes and becomes
more sophisticated about performance measures.
Many companies have successfully built and deployed
dashboards that provide great business ROI. A dashboard
can be a great tool, but only if it’s built on
a proper foundation.
Next time we’ll explore a few more myths:
Myth 6: Standardizing on a BI tool will solve the problem.
Myth 7: Our data warehouse has all the data a business
user could ever want.
Myth 8: We need real-time analytics.
The myths we already talked about are:
Myth
1: All business users want feature-packed BI tools so
they can slice and dice data.
Myth 2: Static reporting is dead.
(Don't miss the next issue of Business Intelligence
Briefs! See www.athena-solutions.com
to subscribe.)
© 2003 Athena IT Solutions |