Six Business Intelligence Trends for 2005
by Rick
Sherman, Athena IT Solutions
What does 2005 have in store for IT managers?
In this issue we discuss business intelligence
trends for customers - the next issue
will talk about trends for vendors.
What other trends have you noticed? Let
us know.
1. Expansion of business intelligence
(BI) deployments is the focus of many
joint IT-businesses initiatives as they try to
tap the vast volumes of data they have accumulated
in their ERP systems and data warehouses over
the last decade.
The first generation of BI deployments focused
on business “power users.” This BI
generation is trying to meet businesses’
need to disseminate information to all types of
business users in their enterprise. Expanding
the web of business people who can access and
analyze this data helps them improve and even
grow their business.
2. BI standardization and single vendor
sourcing for all BI capabilities is being driven
by IT groups. This is happening for several
reasons.
First, a significant factor for standardization
is to reduce costs. This is accomplished through
better software licensing deals, potential hardware
consolidation, reducing development and maintenance
costs, and only having your IT staff have expertise
and maintain that skill for one BI vendor’s
tools.
Second, standardization enables IT to become
more responsive to business needs by focusing
on a standard set of BI tools rather than developing
and deploying with overlapping, redundant tools.
This result is from shifting time from being tools
focused to working more closely with the business.
Finally, BI vendors are expanding their product
lines to include the various categories of BI
tools, such as reporting, ad-hoc query and OLAP.
They are also integrating various services, such
as security and common interfaces, across their
product line. By standardizing on a single BI
vendor, IT can leverage both the product line
capability expansion and the integrated services
being offered.
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3. Dashboards will continue to provide buzz
within corporations.
Business users will get excited about being able to
actually see data graphically and then drill down into
the details (exception reporting from a graph!) IT will
use dashboards to justify BI projects, particularly
when past BI efforts stalled out after only attracting
“power users.”
Remember when dashboards used to be called Executive
Information Systems (EIS)? Now that every BI tool vendor
offers them, they're more available and relatively easy
to deploy. It’s terrific to be able to deploy
dashboards to effectively present information to business
users, enabling them to monitor their corporation’s
performance. It is also an excellent vehicle for IT
to understand what data the business needs to better
monitor the business.
4. Reporting continues driving BI initiatives
from a business perspective. Sure, dashboards
are sexy, but reporting is what the business
cannot live without.
After purchasing thousands of licenses for sophisticated
analytical capabilities with slice-and-dice, drill-down-across-over-and-out
functionality, business users still just want their
daily or weekly reports to know how the business is
doing. It's not their job to play with BI tools. They
need to focus on running the business.
It was only the “power users” that ever
wanted to play with BI tools. Reports are not just static
PDFs, but support parameter-driven inquiry with drill-down
to examine the interesting details. Ultimately, reports
and spreadsheets are the mainstay of how business users
are going to monitor their business. The big three in
reporting (Business Objects, Cognos and Hyperion) have
all recognized this and either built or acquired reporting
capabilities for their product suites.
5. Corporate performance measurement (CPM)
systems will continue to be at the top of the
marketing slides for every ERP, enterprise application
and BI vendor, as well as major consulting firms. Many
pilots and initial rollouts will be involved.
CPM systems offer business solutions oriented to specific
business functions (finance or marketing, for example),
or to specific business applications such as fraud detection
in insurance claims. The CPM offerings bundled with
pre-built analytics, reports, data models and the ETL
populate the data from various source systems. This
bundle is very appealing, especially to businesses that
feel like they have not really exploited their corporate
data into useful business information.
A few areas to watch this year:
- First, will IT push back on the CPM solutions because
they bundle tools, both BI and ETL that may not be
the tools they have standardized on?
- Second, will the CPM databases be seen as new data
silos in the enterprise?
- Finally, will the vendors offering CPM solutions
have the bandwidth and depth in their professional
services organizations to deploy these solutions?
6. Mid-tier and smaller firms will start deploying
data warehousing and business intelligence solutions.
Thanks to better BI tools, more experienced people,
and lower deployment costs, firms outside the Fortune
500 can start taking advantage of data warehousing and
business intelligence.
Large firms can afford to experiment and learn along
the way with new technologies and techniques, as they
did with DW and BI projects. Smaller firms generally
wait until experience grows and costs decrease before
they start to widely deploy new technology and approaches.
The time for BI and DW projects has arrived! Along with
BI and DW technology and approaches maturing, another
boon for smaller firms is that Microsoft has increased
its capabilities in this arena and will penetrate the
market with lower priced products.
Next month, stay tuned for BI Vendor Trends for
2005.
Recent
articles in DM Review: There's Nothing
Funny about "Funny" Data
You're involved in a business
intelligence project, making great progress creating reports
and cubes for analysis for your business users. They're
excited about what they see and can't wait until they
have the system up and running. But then something
happens in user acceptance testing. Some "funny"
data values appear, and you can't aggregate the data
or drill down correctly. You find the data problem and
get around it, but immediately hit another anomaly.
Pretty soon, the business users feel there is a severe
data quality problem and your project goes from the
stratosphere to crash-and-burn.
What happened?
» read
the complete article, There's Nothing Funny
about "Funny" Data
Data Integration Depends on Vigilant Data Modeling
The analogy most often used when discussing the need
for a data modeling tool is that you would not build
a house without a blueprint, so why would you build
an application or database without one?
Data models become your blueprints for developing your
data warehouse (DW), data marts (DMs), business intelligence
(BI) application or corporate performance management
(CPM) system. You need these blueprints to give you
a clear picture of the business users' requirements
and processes.
They also show business users that you understand what
they asked for. You need these blueprints to design
your databases, ETL processes and all the business logic
(i.e., application code) used in your reporting and
analytic applications. Without the blueprints, your
application and database are destined to become the
next lame duck legacy system that business users and
project team members want to replace.
» read
the complete article Data Integration Depends
on Vigilant Data Modeling
Data Standards
Data integration framework (DIF) standards are really
about best practices for deploying your entire project.
In this article, we discuss several essential data standards.
» read
the complete article Data Standards
White Paper
Download
Athena IT Solutions is making the following white paper
is available for you to download at no cost:
Ten Principles for Increasing the Business
Value of Your Data Warehouse and Business Intelligence
Investments
» white
paper abstract and order form
About Athena IT Solutions
Athena IT Solutions provides data warehousing and
business intelligence consulting services to help businesses
increase the return on investment of their corporate
data. Athena IT Solutions founder Rick Sherman has more
than 17 years of business intelligence and data warehousing
experience, having worked on more than 50 implementations
as an independent consultant and as a director/practice
leader at a Big Five firm. He founded Athena IT Solutions,
a Boston-based business intelligence and data warehousing
consulting firm and is a published author, industry
speaker, instructor and consultant. He can be reached
at rsherman@athena-solutions.com
or (617) 835-0546.
© 2005 Athena IT Solutions |