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June 12, 2003
Athena IT Solutions
 

This month we link to an article of ours recently published in DM Review's DM Direct, From Peanuts to Profits.

Keep an eye out for our series on Data Integration in DM Review's print magazine, starting in the fall.

We also now have a monthly column called BI Briefs published on DMReview.com the 3rd Friday of the month.


Commentary - BI as a Smart Investment

One of my "hobbies" is investing. Hey, we were all experts at this in the late 1990s, right?

Among the investing websites I look at is Reuter's Multex Investor. One of their recent articles mentioned business intelligence as one of the areas in which it makes most sense for a business to invest.

It's a nice surprise to see a non-technical publication writing about business intelligence. It's even nicer when they understand the value it brings to an organization. Here's what they had to say (a link to the complete article follows):

 

Previous Issues of Business Intelligence Briefs

Mars, Venus, and a Successful Business Intelligence (BI) Architecture (May 2003)

The Four Legs of a Successful Business Intelligence Project Team (April 2003)

TDWI 2003 World Conference
August 17-22, Boston, MA
Rick Sherman will be teaching the following courses at TDWI:

Enterprise Reporting and Analytics Using ERP and Data Warehousing, TDWI Night School, August 20

Establishing Information as a Corporate Asset Using a Data Integration Framework, TDWI Night School, August 21

Peer Networking Session: Revitalizing the Mature Data Warehouse. August 18, 5:30–6:45 P.M.

Register & Pay Before July 18, 2003, and Receive the Early Bird Discount and Bonus Gift!

Business-intelligence products are hot

Equally important for investors to remember is that not every software maker is going to sink in a low-spending environment. Investors need to figure out which companies will get the dollars that are being spent.

Petersen says that, right now, it'll be business-intelligence software companies like Cognos (COGN), Business Objects (BOBJ), Hyperion Solutions (HYSL), and MicroStrategy (MSTR).

"Business intelligence is outperforming because companies are having to make decisions about where to cut costs, and are finding that they don't have the tools to effectively make those decisions," he said. "It's an easy call to spend $100,000 on business intelligence software that could save you $10 million."

Business-intelligence products are also hot right now because they are priced several hundred thousand dollars lower than projects from higher-end providers like Siebel and PeopleSoft, he noted.

"Also with business intelligence, you don't have to tear out any existing systems," Petersen said. "It leverages an existing investment, and therefore it's easier to justify spending the money on it."

complete article, Technology: A hard landing for software? >>>

 

feature article:

From Peanuts to Profits - Delivering Long-Term ROI in Business Intelligence

by Rick Sherman, Athena IT Solutions

It’s a big, fat waste. Millions of dollars have been invested in enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), data warehousing and enterprise reporting.

And for what? Despite these investments and the promises of providing the “single version of the truth,” business people still can’t kick the Microsoft Excel/Access habit. They’re creating their budgets, business plans, sales reports and profitability analysis with spreadsheets that require manual data entry. They gather sales, customer and product data from multiple sources, then waste time debating whether the data is accurate.

Meanwhile, terabytes of data stored in ERP, CRM, SCM, data warehouses and data marts sit idle. Why do business users spend their time gathering, massaging and debating data rather than analyzing it?

Complete article >>>

 

© 2003 Athena IT Solutions

 

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