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(past issues)

 

Rick Sherman quoted in Business Week special advertising section, Looking for Data in all the Wrong Places

"...Rick Sherman, founder of the consulting firm Athena IT Solutions, says that business users are restless. They want a long overdue approach to the woes caused by lack of data integration, and they want it now. As a result, he says, too many companies rush out and buy data-integration technology to fix the problem before they think through the problem. Many believe that data integration is only a matter of purchasing ETL tools. But they don’t take the other key steps to determine data requirements..."

Read the complete article on the Business Week website (PDF file)

 

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