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Data Warehousing White Papers
Generally, there will be two major sections to the white paper. The first section will describe the problems or opportunities covered by the topic along with the approach to provide solutions. The second section will position your product within that solution and how it will benefit your customers and prospects. Data warehousing white papers aid your customers and prospects to better understand how to address their problems and use your product as part of their solution. White papers provide excellent marketing and pre-sales collateral, as well as assisting your staff to understand how to position your product beyond the industry hype and buzzwords. Our data warehousing white papers are generally 10 to 20 pages in length. White papers may also be the basis for a seminar or user group presentation. Examples of our Data Warehousing White Papers: TDWI Best Practices Report: Dealing with Spreadmarts: Strategies for Migrating to a Managed BI Environment |
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